But at some point, ideas need the push that takes them out of the dream world of people like me, and into the place where the fulfil needs and desires of other people; where they start to listen, and not just talk.
When you put your dreams and passions in front of other people, you have to be ready to bridge the gap that can quickly open up between dreams and reality. People can be harsh, while being supportive: they can interpret your ideas in terms of what they already know, and expect you to shape your ideas accordingly. They can say lovely things, while not moving you forward an inch from where you are.
One place the gap opens up is when you realize that potential investors are looking for very simple stories to evaluate. Dreams are complex, and you can seriously alienate people by assuming that a dream is what they want to hear. It's not that different from the dreams people dream at night, and want to tell you about: you quickly realize that all these things mean a lot to them, but that they aren't really able to bring that across to you. You turn off, you start thinking about lunch, or what you'll do tomorrow. So, I put a high value on the input that people have given me, based in large part on the scenario that is shown in the youTube video in the previous post. It's important to focus on things that people can share a belief or an interest in.
BUT.
This process also has a tendency to make you devalue your own core ideas. Sometimes, people who give you feedback and who don't see the end goal you're aiming at will make you doubt your own ideas. They don't have a stake in it, they're not really telling you to change anything, they're just saying that what you want to do isn't what they want to do. But you can start to revise your thinking, start to tailor what your goals are to what you think they'd go for.
The problem with this is that you do have to hang on to your goals, your ideals, the vision you have. And so I want to take some time, in the next post, to outline what I see Urbanistica doing for people, how I hope it can transform people's lives.
Thanks for reading.